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What we are all about

About Us

Our History

The Founders

Dennis Nelson and Dawn Litchfield Brown, owners of Naples Money Management, LLC., have been serving investors in Naples since 1982. Choosing a financial firm can be confusing and difficult. “It’s like trying on shoes, When the fit is right, you know it!” says Litchfield Brown. As founding partners, Dawn Litchfield Brown and Dennis Nelson believe it is their job to make doing business with them easy.

Our Mission is to provide personalized money management solutions for those who want...
"More income than bonds and growth with less risk than stocks.”

Theresa Vergo

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Roberta Patton

Client Since 1994

Bob Cahners

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Bob Cahners

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Bob Cahners

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Joe Vergo

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Joe Vergo

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Joe Vergo

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Joe Vergo

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Roberta Patton

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Roberta Patton

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Roberta Patton

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Mana Holtz

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Mana Holtz

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Joan Weinberger

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Muffy Clarke Gill

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Muffy Clark Gill

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Muffy Clark Gill

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Muffy Clark Gill

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Gary & Carolyn Greenfield

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Gary & Carolyn Greenfield

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Gary & Carolyn Greenfield

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Gary & Carolyn Greenfield

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Gary & Carolyn Greenfield

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Gary & Carolyn Greenfield

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Larry Lancit

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The Following is the

History

Behind our Statement of Wisdom & Vision Since 1987

 

If one were to look up The Naples Money Managers today they would find that the company was established in 2010 as Naples Money Management. While this is accurate it minimizes the true history of the company and its principals. Our clients have enjoyed the same principals, philosophy and client profile since 1987 through several name changes. Each change had a specific purpose as is noted below.

1987

Litchfield Asset Management opened as, what we believe was, the first fee based company in Collier County, Florida. Fee services were relatively new at the time. To our knowledge and research there were no other fee based Registered Investment Advisory firms in the county.

  • Litchfield & Nelson Inc. was incorporated reflecting the two principals.
  • Litchfield, Nelson & Co. became the “Doing Business As” (DBA) to reflect that the company consisted of more than two principals. Subsequently those additional principals sold back their interest.

2012

The principals of "The Naples Money Managers" purchased the building in Brown* & Nelson LLC, to house The Naples Money Managers. The building is called The Financial Center, The Naples Money Managers occupies a majority of the building.

*Brown is Litchfield’s married name.

2001

In this year the firm created it's first in-house money management portfolio, called Foundation 20 Plus (A  Covered Call Strategy). Two more strategies have been introduced since the inception culminating with the name change and launch of the Mapato Portfolios.

2010

Naples Money Management, LLC. was formed to better reflect the services the company provides. This change essentially established a new company. Therefore, a search would show the companies story beginning in 2010 rather than 1987.

2013

"The Naples Money Managers" became the (DBA) for The Naples Money Management, LLC. This was done to reflect the growth strategy of bringing additional advisors and money managers into the firm.

Our Philosophy

Since the first day we opened the company in 1987*, we have been driven by the one thing that was missing in this industry, “Heart.” We want to be there for you as your life morphs and to always to provide you with individualized financial solutions, free from complicated lingo; and with investments that truly reflect your individual goals and tolerance for risk. We want to serve you and make doing business with us easy, in every way. We really do “Give a Hoot” if you achieve financial success. We believe a fee based compensations structure puts the advisor on the same side as you, our client. We encourage questions or concerns of any kind, as we believe that communication in good times and bad is essential not only to the success of your financial result, but also the overall building of trust in a relationship. Using the values of yesterday, we strive to meet your goals for today and tomorrow. It is our intent to ensure the money you have today will still be there and growing for tomorrow.

Intent Versus Action

“We judge ourselves by our intensions and judge others by their actions. We want to make sure that we narrow the gap between intent and action to the point where we are being judged by our actions which are our intentions.”

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We Will

 

Help achieve goals, as opposed to just choosing investments.

 

Manage risk, as opposed only to chasing higher returns.

 

Control taxes and investment costs since markets or interest rates cannot be controlled.

 

Monitor performance and revise strategies as necessary.

The Owl Philosophy


One naturally associates wisdom and vision with an OWL, but many people don’t know that the OWL is the only animal on the earth that can turn its head 360 degrees.

It is imperative that whoever is dealing with your finances look at your financial life from all the angles and from many different perspectives. This Vision is very important, especially for those clients who come to us as they are going  through major life Transitions. Whether or not they are going through a transition, all clients want their financial professional to Look Out for them and to Protect whenever possible. Wisdom is often equated with Intelligence, an essential component when choosing an advisor.

Our Intelligence is well seasoned with experience, a life time of comprehensive financial planning and investment results in good markets and bad. Confidentiality is paramount in Finances. Financial confidentially goes hand in hand with family confidentiality. Knowledge of Family Secrets is essential to the family Master Financial Plan and those secrets must be Protected.   

 

Naples Money Managers

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